Hey There!
My name is Tash Gill.
I am:
🍽 A data-driven marketing strategist and creative problem solver with over a decade of success in brand development, consumer insights, and go-to-market strategy for food and beverage businesses.
🚀 Passionate about helping food entrepreneurs build and scale their brands—from concept validation to full-scale launch—ensuring every product and experience resonates with the right audience.
🤝 A true collaborator with a proven track record of working with chefs, restaurateurs, and CPG founders to craft compelling brand strategies, optimize product positioning, and drive meaningful growth.
🌱 Deeply invested in sustainable food, CPG brands, and wellness-driven businesses, bringing strategic expertise to founders who want to make an impact.
🧠 Fascinated by human behavior, cognition, and psychology, on a mission to help food entrepreneurs create brands that are not just successful, but deeply connected to their customers.
Helping food entrepreneurs build, brand, and scale—from scratch to success.
Currently Building
Recent Work: Helping a Chef Proprietor Launch His Own Restaurant
I recently worked with a chef who had a rough restaurant concept but needed clarity on positioning and market fit. While his instincts were strong, his idea was driven by personal preferences rather than consumer insights. Through targeted research, competitive analysis, and strategic refinement, we:
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Clarified his restaurant’s positioning to ensure it resonated with his ideal audience.
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Developed a strong brand identity, name, and messaging to communicate his vision effectively.
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Prepared him for investor conversations with a compelling business case and market strategy.
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Defined his innovation platforms and competitive differentiators, giving him a clear roadmap for long-term success.
Now, he has a solid foundation for launch, a clear strategy to stand out in the market, and the confidence to articulate his restaurant’s unique value to consumers and stakeholders.
EXPERIENCE
AREAS OF EXPERTISE
CURRENT
Independent Marketing Consultant
BACK THEN
2020 - 2024
Pure Sunfarms, Director of Product Innovation (Brand)
2019 - 2020
Independent Marketing Consultant
2018-2019
PrairieCann, Director of Bus. Development & Marketing
Jimmy's SK Division Acquired by Fire & Flower in 2019
2012 - 2018
MNP, Senior Manager (Consulting - Food & Bev / CPG)
🔥 Brand & Product Strategy
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Brand creation, positioning, and alignment
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Concept ideation, prototyping, and testing
📊 Consumer Insights & Market Research
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Trend forecasting, persona development, and competitive analysis
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Data-driven revenue strategies
💰 Business & Sales Strategy
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P&L management, sales enablement, and go-to-market execution
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Investor presentations
🎨 Creative & Design
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Brand identity, space, and packaging design
📢 Marketing Strategies & Campaigns
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Developing and executing integrated campaigns with strong brand alignment